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SEO still matters. Jean Dion recently wrote a piece detailing why search engine optimization is still very much on the plate. You still want to use properly placed keywords, draft blog posts for people not bots, and work to build your reputation to earn legitimate links. But, there is a lot more to SEO. See what goes into a post…

Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly –…

LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills. Some good news for those of us in the SEO industry— our skills came in at number 5! Marketing, programming, and other web-related skills…

Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start.  And they willing to pay for it, ringing up $5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams a…