Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account and when, or were never satisfied even by exemplary results. Looking through these situations, it is inevitable to consider that nobody is happy. The manager feels belittled or…

What if someone publicly declared that he had the formula to write the perfect headline? One that is so irresistible every person who sees it has to click on it? You’d probably sign him up immediately and maybe even promise them irresistible perks and bonuses. But what if he then told you that not one…

Error analysis in CRO is simply invaluable. Trying to do without it usually means setting oneself up for a tumble. In simple terms, you can think of error analysis as going around your site and saying “what happens if I do that?” In product design it is common to hear this practice being referred to…

Got accounts? Got issues! By creating online profiles and websites, logging into members-only sites, using apps and multiple devices without truly understanding the ramifications, people set themselves up for whole heap of trouble! Several times extra personnel have to be brought in to come to the rescue of clients and friends who have issues to do with the…