149 ways to improve your website

Domain Optimization, Initial Analysis & Review Campaign Initialization:

  • 1. Optimize your domain with target keywords. It all begins with words typed into a search box which are accurate for your website and help you get solid traffic. Optimize with Long-Tail Keyword Variations. Identify the best industry and business keywords than can drive potential traffic to your website.
  • 2. Shorten your domain length.
  • 3. Keep sub domains clear and optimized.
  • 4. Publicize your WHOIS information.
  • 5. Choose the right hosting provider.
  • 6. Migrate carefully.
  • 7. Wait.

Security Issues:

  • 8. Malware, hack

SSL Certificate:

  • 9. SSL certificate with browsing experience

Mobile Usability:

  • 10. Mobile Friendliness

Global On-site Optimization

  • 11. Clean up your code.
  • 12. Optimize your robots.txt file.
  • 13.Note and correct server errors immediately.
  • 14. Keep your URLs static.
  • 15. Organize your URLs logically with a breadcrumbs trail.
  • 16. Shorten your URLs.
  • 17. Create an HTML sitemap.
  • 18. Create and upload an XML sitemap.
  • 19. Keep your sitemaps updated.
  • 20. Ensure your content loads correctly on all devices and browsers.
  • 21. Optimize for mobile devices.
  • 22. Improve your navigation.
  • 23. Feed search engines more information with structured markup.
  • 24. Use internal links with descriptive anchor text.
  • 25. Link out to high-authority external sources.
  • 26. Keep your images formatted properly.
  • 27. Title your images appropriately, with proper alt tags.
  • 28. Maximize your page loading speed.
  • 29. Secure your site with SSL encryption.
  • 30. Hunt down and eliminate duplicate content.
  • 31. Utilize rel=canonical tags.
  • 32. Categorize and organize your content.
  • 33. Offer ample contact information.
  • 34. Offer Terms of Service and Privacy pages.
  • 35. Find and correct issues with Google Search Console.
  • 36. Display user reviews on-site.
  • 37. Decrease your bounce and exit rates.
  • 38. Maximize time spent on page.
  • 39. Optimize for repeat visitors.
  • 40. Optimize for local keywords.

Page-Level On-site Optimization

  • 41. Build personal brands.
  • 42. Optimize your title tags.
  • 43. Optimize your Meta descriptions.
  • 44. Keep your title tags and Meta descriptions unique.
  • 45. Include proper header tags on all your articles.
  • 46. Optimize your URLs for your on-page content.
  • 47. Include a few hundred words of unique content on every page.
  • 48. Create specific pages to highlight your target keywords.
  • 49. Utilize target keywords throughout your content.
  • 50. Aim for high-length content posts.
  • 51. Produce new content regularly.
  • 52. Make your content more useful.
  • 53. Make your content more unique.
  • 54. Update your content significantly.
  • 55. Check your grammar and spelling on every page.
  • 56. Include multimedia in your content.
  • 57. Include supplementary content features.
  • 58. Optimize for organic click-through.
  • 59. Find and eliminate broken links.
  • 60. Include content tags.
  • 61. Use more bulleted and numbered lists.
  • 62. Use 301 redirects appropriately.
  • 63. Fix 404 errors (for the most part).

Link Building:

  • 64. Guest post on industry sites.
  • 65. Guest post on higher-authority sites.
  • 66. Diversify your inbound link profile.
  • 67. Build links on key pages.
  • 68. Focus your inbound links on key pages.
  • 69. Use appropriate anchor text.
  • 70. Utilize the nofollow tag strategically.
  • 71. Consider link velocity.
  • 72. Cite yourself on Wikipedia.
  • 73. Find and eliminate “bad links” in your profile.
  • 74. Disavow links you can’t remove on your own.
  • 75. Eliminate link exchanges.
  • 76. Capitalize on your competitors’ link wins.
  • 77. Correct errors in local citations.
  • 78. Build new local citations.
  • 79. Encourage local reviews.
  • 80. Create content that can go viral.
  • 81. Ask for citations (subtly).
  • 82. Pace your efforts.
  • 83. Learn from your most popular content.

Social Signals are the KEY (Social media), Blog integration & weekly update:

  • 84. Enhance Facebook likes & fan page hits, Speed up twitter followers, Youtube viewers and Followers over Google plus.
  • 85. Optimize your social profiles.
  • 86. Make it easy for people to connect with you.
  • 87. Offer social share icons in all your content.
  • 88. Promote your latest content on as many outlets as possible.
  • 89. Ask for shares of your best content.
  • 90. Syndicate your older content on a recurring basis.
  • 91. Engage with influencers.
  • 92. Collaborate with influencers.
  • 93. Reach out to new potential followers.
  • 94. Attract and retain audiences through engagement.
  • 95. Optimize your YouTube videos.
  • 96. Build up your personal brands.

Correctional Strategies:

  • 97. Reduce keyword volume in your content.
  • 98. Remove outbound links to spammy sites.
  • 99. Disclose any sponsorships or affiliations.
  • 100. Discontinue use of sneaky redirects.
  • 101. Keep your ads tastefully and appropriately placed.
  • 102. Stop auto-generating or “spinning” your content.
  • 103. Keep your Meta tags to a minimum.
  • 104. Use a reconsideration request to lift a penalty.

LOCAL SEO, GOOGLE & Bing Listing:

  • 105. Customers Reviews
  • 106. Image Optimization
  • 107. Anchor Text Optimization
  • 108. Citations & hubs
  • 109. Google My Business

Copywriting, Content Development & Landing Page Creation:

  • 110. Promotional Content
  • 111. Web Content

Conversion Rate Optimization:

  • 112. Addressing the four main personas or people types for greater conversions
  • 113. Unique value proposition
  • 114. Buying decision process
  • 115. Categorization
  • 116. Usability
  • 117. Look and feel
  • 118. Search ability (Use of navigation and the ability to find things on the site)
  • 119. Layout, visual clarity, and eye tracking (using tools like Feng-gui.com)
  • 120. Purchasing process
  • 121. Tools that can get in the way (tools like clicktale.com and usertesting.com that can help)
  • 122. Error prevention
  • 123. Browser compatibility
  • 124. Product presentation
  • 125. Load time
  • 126. AIDAS or Creating Attention, Interest, Desire, Action, Satisfaction
  • 127. Security/privacy
  • 128. Trust and credibility
  • 129. Product selection/categorization/search results
  • 130. Navigation/use of links
  • 131. Up-sell/cross-sell
  • 132. Calls to action
  • 133. Point-of-action assurances
  • 134. Persuasive copywriting
  • 135. Content
  • 136. Headlines
  • 137. Readability
  • 138. Use of color and images
  • 139. Overuse of Terminology/jargon
  • 140. Customer focused language vs. me me/we we focused language
  • 141. Using reviews

Reputation Management:

  • 142. Personal Reputation
  • 143. Corporate Reputation
  • 144. Brand Reputation
  • 145. Online Identity
  • 146. Corporate Image

Customer Service & REPORT:

  • 147. 24X7 Live chat, IM -SKYPE, Yahoo/MSN/Gtalk, PHONE, Video Conference etc.
  • 148. Initial Report, Weekly Report and Monthly Report

The Golden Rule:

  • 149. Measure, learn, adjust, repeat.